A Defining Moment
Early in our company’s beginning, our owner Kenneth Miller, gave a quote to a customer on one of our buildings. The giving of this quote, became a defining moment for Classic Buildings.
Like any ordinary day, giving quotes was a part of what Kenneth felt put him first in the minds of a potential customer. It gave him, like all other Classic Buildings portable building specialists, the opportunity to find out what the customer needed.
This day was no different. Kenneth felt from the time the potential customer contacted Classic Buildings, that he did a good job and the nice couple seemed satisfied and left happy.
Then came the disappointment. Kenneth learned that the customer he liked so well purchased elsewhere.
He decided to find out why. Kenneth is intent and well-organized. What he learned was that, at least in this instance, it came down to price. What, price? This did not settle well with Kenneth. He knew without question he was building a good product, at a very fair price.
If the ‘other guys’ do not add value proposition with exceptional customer service, what happens when you have a problem with a building? It does happen. Classic Buildings handles every situation with the 100% guarantee, and in a big way. Kenneth counted the cost of good customer service. Is that why the customer didn’t buy?
It takes time to respond to customers, and meet all their needs, while the ‘other guys’ may not count the cost and leave the customer dissatisfied. Leaving the customer unhappy was not an option, on any level, not for Classic Buildings.
Kenneth Miller made a defining-moment decision. How was the ‘other guy’ able to offer a lower price? How was their service guarantee really? He immediately went and looked at the other guys building’s and then later purchased one of their building’s. What he discovered was eye opening.
Trust me, Kenneth never knocks the competition he merely needed to do due-diligence out of respect for himself and the customer. Here is what he found.
What he found was, even though the building’s looked similar, the other guy’s building was not built to the same standards. Also, they did not use the same quality of materials to build their building. That explained why their building cost less. Customer service, at that point wouldn’t matter if the product was inferior to start, certainly your customer service at that point, would have to be exceptional.
Kenneth had to make a decision, and because he is keen to slow reaction and analysis, he recognized quickly that we refuse to lower our standards of quality and true craftsmanship. He understood that the question, “Do we lower our standards to compete on price, or do we build the best buildings that we can at an affordable price?” was a defining moment. Lowering quality would never happen, not now, not ever.
Now Kenneth and the team needed to educate the public.
1. A quality portable or built on site building, that is going to last, has the lowest cost of ownership.
All of us at Classic Buildings are proud that Kenneth decided to continue to build the best buildings possible at an affordable price. We think you will agree after learning more about Classic Buildings that we offer a product that is built to last and truly has the lowest cost of ownership; better than any other portable building on the market today.
The home or business owner is invested from day one or at the first point of contact with a company. We appreciate the time it takes for a home or business owner to research our type of buildings, products and service.
A smart buyer does his or her own due diligence. Because we appreciate the time it takes to pick and purchase the best product, we hope that what we say makes great sense, and that in your own defining moment, you choose Classic Buildings to provide an exceptional product, one that you can be truly proud of for years to come.